Students from the University of Nebraska-Lincoln College of Journalism and Mass Communications took home first place in the District 9 American Advertising Federation's National Student Advertising Competition for the fifth year in row.
UNL won the district competition April 19 in Kansas City, Mo., and will go on to defend their national title at AAF’s national conference in Phoenix, Ariz., from June 5-8.
Professionals in the communications industry judge the competition. Only 19 student teams advance to the national competition.
Chris Kelley, marketing strategist of V2Marketing, said the University of Nebraska–Lincoln had a “well executed presentation” and “great creative — print and point-of-purchase especially.”
Cynthia ‘C.J.’ Jackson of the Baylor Hankamer School of Business said, “If I were a potential client, [the campaign] would make me want to work with you. Chemistry.”
Glidden® paint brand is the 2013 client sponsor. Glidden is part of AkzoNobel (now PPG – Pittsburgh Paint and Glass), the world’s largest paint and coatings company and is a well respected paint brand serving the do-it-yourself (DIY) and professional markets.
The competition required American Advertising Federation college chapter members to develop a 20-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by the Glidden brand and the AAF Academic Division as it relates to increasing customer awareness at Walmart stores and driving purchasing behavior among the various Glidden products.
The NSAC is a prestigious program sponsored by AAF. Nationwide more than 150 colleges and universities take on the 2013 NSAC challenge in district competitions at 15 locations nationwide. This is the 40th year the NSAC has provided college students with real-world advertising experience.
Michael Goff and Rich Bailey are the team advisers. Goff is a senior lecturer of advertising and public relations. Bailey is an adjunct professor and NSAC adviser with the College of Journalism and Mass Communications.
Two additional judges joined Kelley and Jackson in judging the district competition this year: Scott Kirk, group account director, Concussion; and Kristin Barclay, assistant channel manager for Walmart business line, PPG Industries.
The 2013 NSAC team members by hometown and the role they play are as follows:
Bellevue — Meg Brannen, copywriter
Gretna — Jennifer Gotrik, art director
Lincoln — Matthew Anderson, co-creative director; Mitchell Benes, co-creative director; Toan Chu, film/photography; Griffin Gale, copywriter; Katie Hottovy, art director/interactive designer; Grant Weber, copywriter
Omaha — Devin McDermott, copywriter; Matt Wengert, art director
Oshkosh — Geremy Gortemaker, art director
Scribner — Derek Niewohner, media director
South Sioux City — Rachel Leitschuck, account planner/research director/PR
Verdon — Devin Specht, production
OUT OF STATE:
ARKANSAS: Cody Elmore, account supervisor, Hensley
ILLINOIS: Adam Kroft, account planner/project manager/PR, Buffalo Grove
SOUTH DAKOTA: Brittany Rypkema, account planner/project manager/PR, Rapid CityTEXAS: Jordan Oddo, Account Planner/PR, Arlington