The American Advertising Federation has selected University of Nebraska-Lincoln advertising and public relations student Jessica Robertson of Aledo, Texas, for its Most Promising Minority Student Program.
AAF's Most Promising Minority Student Program is the premier advertising industry award program to recognize and recruit outstanding minority college students.
Robertson is a National Hispanic Merit Scholar; has served on the University Program Council for three years; is a long-time volunteer in her hometown for the Aledo Ride for Heroes, a bike ride that raises money for volunteer firefighters in Texas; and works with the TeamMates mentoring program, mentoring an eighth-grade girl. She is a senior and will graduate in May.
Robertson will be featured in Advertising Age, USA Today and the Most Promising Minority Student program book. Additionally, her resume will be included in the 2014 Most Promising resume database that will be available to human resources and media professionals across the nation.
"I couldn't be more grateful," Robertson said. "This award is a reminder of how great my support system has been in the J school at University of Nebraska–Lincoln."
University of Nebraska–Lincoln advertising and public relations professor Sriyani Tidball will join Robertson in New York City Feb. 11-14 to receive the nominator award.
AAF's Most Promising Minority Student Program connects the advertising industry with the nation's top minority college seniors. This premier event provides opportunities to recruit fresh talent, to further prepare advertising's best young prospects and to help the industry's workforce better reflect today's society. The program not only honors the students, but enhances their knowledge and understanding of the advertising industry by offering networking, interviewing and industry immersion opportunities with industry professionals.
Students are selected for the award based on academic standing, work experience, extracurricular activities, leadership and community service. They must be seniors and of African, Asian, Latino, Native American or Pacific Islander descent.