Integrated Media Communications (IMC)

Professional Track (Option II)

The integrated media communications (IMC) specialization was designed for early-career professionals who want to enhance their skills in a rapidly changing media environment in the context of advertising, public relations. To accommodate the busy schedules of students in this specialization, it is entirely available online. This specialization is offered in conjunction with the University of Nebraska-Kearney.

Under this option a student must earn a minimum of 36 semester hours of credit, including 18 hours in advertising/public relations, and either one or two minors. A thesis is not required. The IMC specialization will consist of 18 hours in the major (advertising and public relations) and 9 hours in at least one minor: marketing or speech communication. Students may also select two minors: marketing and speech communication. Option II requires that at least 12 of the 36 hours must be earned in courses open exclusively to graduate students (900 or 800 level without 400 or lower counterparts). Students who are completing the master’s degree under this option and later elect to continue in graduate work for the degree of doctor of philosophy must give evidence of ability to carry on independent research.