Brienna Pinnow, a 2007 University of Nebraska–Lincoln College of Journalism and Mass Communications advertising alumna, was named a 2017 Champion of PR by PR Week. This award honors 40 women who work in marketing and communications positions, serve as mentors to women on their team and help define their company as sough-after employers of the future.
Pinnow, head of marketing for Experian Marketing Services, was instrumental in leading its transformation from a traditional data business to an activation-oriented brand replete with a refreshed look and feel.
At Experian, she developed and launched successful business-to-business marketing products grossing more than $10 million for Experian and helping the company secure a spot on the Forbes list of the 100 most innovative companies. Pinnow’s successful multichannel campaigns break through the clutter by leveraging video, social, direct mail, email, thought leadership content, webinars, and events.
Pinnow works with leading brands, including General Mills, Toyota, Macy’s, Visa, and Pfizer, to strategize, launch, and manage over $14 million in dynamic creative display campaigns. She also manages the business-to-consumer digital marketing strategy for Neebo, one of the nation’s top college lifestyle retailers, leading the team responsible for site content, email marketing, short messaging system (SMS), search engine optimization (SEO), paid search, display, and analytics.
In addition, she developed the marketing and monetization strategy for one of the Internet’s most famous bloggers, Jeremy Schoemaker of Schoemoney.com.
She is the author of many thought leadership pieces including a 12-week guide for affiliate marketers and Experian’s highly popular guide to addressable TV.
