by Stacie Sikora and Savanah Baker
The College of Journalism and Mass Communications is excited to host alumna Margaret Holman as this year’s Alumni Master. Holman is the president and founder of Holman Consulting, a full-service fundraising consulting firm, founded in New York City in 1991.
The Nebraska Alumni Association, along with Scarlet Guard and the Chancellor’s Office, holds Masters Week every year. Outstanding alumni return to campus to share their experiences and knowledge with students. Masters Week will take place Nov. 9-12, with events scheduled each day.
“I’m very honored to be named a CoJMC Master, especially since my late husband was honored in the same way some time ago,” Holman said. “I know he’d be thrilled that we both are able to give back to the college, and I’m delighted to have the opportunity to meet with the students and faculty. Much has changed in journalism and the media since we both graduated, but our training allowed us to succeed and thrive in a highly competitive world.”
Holman served as senior vice president for development and communications at the United States’ first and largest humane society, the American Society for the Prevention of Cruelty to Animals. She has also held senior fundraising management positions at a variety of arts, health and educational institutions throughout the country.
Holman has published numerous articles on nonprofit management, lectures widely and has served as faculty for several institutes, conferences and seminars, including the Association of Fundraising Professionals (AFP), the International Conference for Fundraising Managers in Birmingham, UK, the National Committee on Planned Giving conferences and the European Association for Planned Giving seminars.
She’s an emerita president of the Philanthropic Planning Group of Greater New York, was president of Women in Development in New York and served on the Greater New York Chapter of AFP Board. She chaired America’s largest one-day conference on philanthropy, Fund Raising Day in New York in 1999 and 2000. Holman is a member of the board of directors and a trustee of the University of Nebraska Foundation and was an adviser to the European Association of Planned Giving.
She is a member of the adjunct faculty at the New York University George H. Heyman, Jr. Center for Philanthropy and Fundraising and is the co-author of “The Complete Guide to Careers in Fund Raising” (Kendall/Hunt Publishers); “Major Gift Fundraising” (Directory of Social Change Publishers, London, England); and is a contributing author of “Nonprofit Consulting Playbook,” Charity Channel.
“Margaret Holman’s work through the years has been and continues to be an inspiration to us here at the College of Journalism and Mass Communications,” Dean Maria Marron said. “We are so thankful to her and her late husband for their continued support of the college and our students.”
CoJMC Associate Dean Frauke Hachtmann was selected by the Nebraska Athletic Department as its Alumni Master.
A native of Germany, Hachtmann came to University of Nebraska–Lincoln in 1991 as a full-scholarship student-athlete on the Nebraska women’s tennis team while pursuing a bachelor’s degree in advertising and a master’s degree in journalism. A four-year letter winner, she worked for the Nebraska Athletic Department first as a graduate assistant and then full-time media coordinator. During that time she was editor-in-chief of the Red N White newsletter and created marketing communications materials for 23 varsity sports as well as Husker Authentic, a retail store. Hachtmann completed and MBA with an emphasis in international business while working in Athletics. Hachtmann joined the College of Journalism & Mass Communications faculty fulltime in 2002, where she is a professor and associate dean. She received her Ph.D. in educational studies in 2010.
Hachtmann’s responsibilities in her current role include leading the college’s assessment efforts and overseeing student services. She leads the advertising and public relations sequence, home to more than 600 undergraduate majors and graduate students. Her research focuses on international advertising education, the impact of advertising on economy and society, and the scholarship of teaching and learning. Her work has been published in the International Journal of Sports Communication, the Journal of Digital & Social Media Marketing, Advertising & Society Review, the Journal of General Education and the International Journal of Learning. Hachtmann has also been recognized with a Best Article Award in the Journal of Advertising Education in 2012.
In 2015-16, Hachtmann was a committee on Institutional Cooperation Academic Leadership Program fellow, and a Department Executive Officer in 2013-14. In addition, she was a Scripps Howard Academic Leadership Academy fellow (2015) and one of 18 scholars selected for the Advertising Educational Foundation Visiting Professor Program, which she completed at J. Walter Thompson in New York (2012). She’s a member of N Club, an organization of Husker letter winners, and often participates in mentorship events hosted by the athletic department.
At the CoJMC, Hachtmann is leading the creation of the soon-to-be sports media and communications major.
“I am so excited to be able to help students who want to pursue a career in sports media by offering an academic program that will prepare them well for one of the most rewarding and exciting careers in our field,” Hachtmann said. “It feels like my career has come full circle – first as a Nebraska student-athlete, then as media coordinator in athletics marketing, and now as a faculty member helping the next generation succeed in sports media. Athletics has continued to be a big part of my life, and I’m incredibly honored to be an Alumni Master for the Athletic Department.”
