Professor Frauke Hachtmann of the University of Nebraska-Lincoln authored a chapter in “The New Handbook of International Advertising Research.” The book provides a broad range of specially commissioned chapters by Hong Cheng, editor, and has been published by John Wiley & Sons, Ltd.
Hachtman is a professor and advertising and public relations sequence head in the College of Journalism and Mass Communications. Hachtmann’s research focuses on international advertising education, the impact of advertising on economy and society and the scholarship of teaching and learning.
The handbook is one in a series in communication and media for the student, experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions for future research on international advertising.
“The book is a summary of existing knowledge in international advertising,” Hong said, “including theories tested or being formulated, and methodologies used or under development.”
Hachtmann, who has led several grant-supported short-term study abroad courses to Germany and Japan, has documented the effectiveness of such educational opportunities and has been recognized with a Best Article Award in the Journal of Advertising Education in 2012. Her research has also been published in Advertising & Society Review, the Journal of General Education, the International Journal of Learning, and the Journal of Social and Digital Media Marketing.
