Professor of Advertising
Chair of the Kearns Research Center
Linda Shipley is a professor of advertising and William H. Kearns Professor for the College of Journalism and Mass Communications. She teaches the graduate theory and research methods courses on campus and through distance education. The distance classes are taught in real time and involve interactions between campus and distance students during each class session. Sometimes students enrolled in her classes come from as many as 14 states, and a few have been located outside the U.S.
Linda is on the editorial boards of Journalism and Mass Communication Quarterly, Newspaper Research Journal and Journal of Advertising Education. She represented the American Academy of Advertising on the Accrediting Council on Education in Journalism and Mass Communications from 2000 to 2006. She served on the council committee that developed the accrediting guidelines for a professional graduate program. She also provided guidance for the development of the outcomes assessment guidelines for ACEJMC. Linda also served on the Accrediting Committee of ACEJMC for two terms. She is currently on the AEJMC Standing Committee on Research and served a three-year term on the AEJMC Publications Board. She held various positions on the executive committee of the Advertising Division for six years.
She also serves on the UNL Research Council and is currently the chair of the Seed Grant committee.
In the fall of 2010, she returned to full-time teaching after serving as the associate dean for the college for 18 years.
A graduate of the University of Nebraska-Lincoln College of Journalism and Mass Communications, Linda earned a master's degree from the University of Missouri School of Journalism. After earning a Ph.D. from the University of Pennsylvania Annenberg School for Communication, she taught at the Missouri School of Journalism for 10 years before moving to Nebraska. Prior to her career in teaching, Linda was a research associate for Management Behavioral Sciences in New York City and Psychological Associates in St. Louis. She also was a marketing research analyst with ITT Aetna Management Company while in St. Louis. In addition, she worked for the Lincoln Journal as a general assignment reporter and a retail advertising account executive.
Curriculum vitae available upon request.