Director of General Education, Undergraduate Studies
Professor of Advertising
222 Seaton Hall
Nancy Mitchell holds a joint appointment as UNL's director of undergraduate education and professor of advertising in the College of Journalism and Mass Communications, where she's taught since 1990. She served as chair of the advertising department for 11 years before chairing the graduate committee in the college. Prior to her tenure at the University of Nebraska, she taught at West Texas A&M University.
She has taught a variety of courses, including advertising principles, design, copywriting, research and strategy, and campaigns, introduction to mass media and media ethics. She worked as an advertising and media professional for 15 years before entering academe. She gained experience as a copywriter, designer, editor, fundraiser and magazine editor in an array of businesses including a large department store, a publishing company, an advertising agency, a newspaper and a Public Broadcasting System affiliate.
She is a co-author with Sandra Moriarty on a leading textbook for advertising introductory courses, Advertising Principles and Practice, 9th Edition, published by Pearson Prentice Hall and is working on the 10th edition. Other research activities focus on creating effective messages to underrepresented groups, ethical issues and assessment of student learning. She has delivered numerous speeches on images of underrepresented groups in advertising. One publication is a chapter on Women and Advertising for "Women in Mass Communication," 3rd edition. She's also worked on the assessment of advertising and journalism education.
Her involvement on campus includes participation in the Chancellor's Speakers Bureau, chairing the Chancellor's Commission on the Status of Women, chairing the Academic Planning Committee and participating on committees revising the University of Nebraska-Lincoln's general education requirements. Nationally, she served as Advertising Division Head for the Association for Education in Journalism and Mass Communications. She is currently the treasurer for the American Academy of Advertising. She serves on the editorial boards for Journal of Advertising Education and Journalism and Mass Communication Educator.
She earned her undergraduate degree at Northwestern University's Medill School of Journalism, master's at West Texas A&M and Ph.D. at the University of Nebraska.
Family activities, golfing, reading, cooking and walking her Jack Russell Terrier, Taz, consume her precious free time.
Curriculum vitae available upon request.