Advertising and Public Relations Sequence Head
130 Andersen Hall
Frauke Hachtmann is an associate professor and advertising and public relations sequence head in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has developed and taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, international media, advertising and public relations research and promotional writing. She frequently teaches online courses and completed the Sloan Consortium online teaching certificate in 2013 with an emphasis in mobile learning.
Hachtmann is the head of the advertising and public relations sequence, home to more than 550 undergraduate majors and 50 graduate students. From 2008-12, Hachtmann directed the Hitchcock Center for Graduate Study and Professional Journalism Development in the College of Journalism and Mass Communications, which offers on-campus and online courses in three specializations. In 2010, she received a $50,000 Online Worldwide grant to develop an online specialization in integrated media communications (IMC), which launched in the fall of 2012.
A native of Germany, Hachtmann's research focuses on international advertising education, the impact of advertising on economy and society, and the scholarship of teaching and learning. Her research about international advertising pedagogy appears in the Handbook of International Advertising Research by Cheng (2014). Having developed and led several grant-supported short-term study abroad courses to Germany and Japan, she has documented the effectiveness of such educational opportunities, which was recognized with a Best Article Award in the Journal of Advertising Education in 2012. Her research has also been published in Advertising & Society Review, the Journal of General Education, and the International Journal of Learning. She has presented many peer-reviewed papers at conferences including the Association for Education in Journalism and Mass Communication, the American Academy of Advertising, the International Communication Association and the Western Decision Sciences Institute. Part of her research has been supported by grants from Duke University and the UNL Research Council.
In 2012, Hachtmann was one of 18 scholars selected for the Advertising Educational Foundation Visiting Professor Program and completed a two-week fellowship at JWT in New York. She was one of 10 nominees for the AEJMC Krieghbaum Under-40 Award and also received the 2011 UNL Faculty Leadership Award for her work as part of the Faculty Leadership for Writing Initiative and the college’s 2006 Outstanding Faculty Service Award.
Hachtmann has held leadership positions in several national associations, including the American Academy of Advertising (AAA) and the Association for Education in Journalism and Mass Communication (AEJMC), where she was head of the advertising division in 2011-12. In addition, Hachtmann serves on the editorial boards of the Asian Journal of Communication and the Journal of Advertising Education.
Prior to her teaching appointment at UNL she worked for the Nebraska Athletic Department as a media buyer, editor of the Red 'N White Newsletter and in-house graphic designer for 23 collegiate sports. She came to UNL as a full-scholarship student-athlete on the women's tennis team. Bilingual in English and German, she brings international professional experience to the college as sales promoter for major consumer brands in Germany, including Schweppes and Reemtsma.
Hachtmann holds an undergraduate degree in advertising, an M.A. in journalism, an M.B.A. with an emphasis on international business and a Ph.D. in educational studies from UNL.
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