Frauke Hachtmann, Ph.D.
CoJMC Graduate Chair
Associate Professor
Contact:
130 Andersen Hall
402.472.9848
fhachtmann1@unl.edu
Bio:
Frauke Hachtmann is an associate professor and graduate chair in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, international media, advertising and public relations research, and promotional writing. She has developed and led several grant-supported study abroad courses to Germany and Japan, where students learn about international journalism and advertising first-hand. In 2006, she received the college's Outstanding Faculty Service Award and in 2011 the UNL Faculty Leadership Award for her work as part of the Faculty Leadership for Writing Initiative.
Since 2008, Hachtmann has been directing the Hitchcock Center for Graduate Study and Professional Journalism Development at the College of Journalism and Mass Communications, which offers on-campus as well as distance courses in four specializations, including media studies, professional journalism, marketing, communication, and advertising (MCA) and a new online specialization in integrated media communications (IMC) that was funded by a $50,000 Online Worldwide grant.
A native of Germany, Hachtmann's research interests focus on cross-cultural value differences expressed in advertising, the impact of advertising on economy & society, and the scholarship of teaching and learning. Her research about international advertising pedagogy will be published in the Handbook of International Advertising Research by Cheng in early 2012. In addition, she has been a fellow of UNL's nationally acclaimed Peer Review of Teaching Project since 2003 and has produced six course portfolios, one of which is featured in a book chapter in Inquiry into the Classroom: A Practical Guide for the Scholarship of Teaching and Learning by Savory, Goodburn, and Burnett (2007). Hachtmann has published several refereed research articles in academic journals, including Advertising & Society Review, the Journal of General Education, the Journal of Advertising Education and the International Journal of Learning. She has also presented many peer-reviewed papers at conferences in a variety of different countries, including Germany, China, Canada, and the U.S. Part of her research has been supported by grants from Duke University and the UNL Research Council.
Hachtmann has held leadership positions in several national associations, including the American Academy of Advertising (AAA) and the Association for Education in Journalism and Mass Communication (AEJMC), where she is currently head of the advertising division. In addition, Hachtmann serves on the editorial boards of the Asian Journal of Communication and the Journal of Advertising Education.
Prior to her teaching appointment at UNL she worked for the Nebraska Athletic Department as a media buyer, editor of the Red 'N White Newsletter, and in-house graphic designer for 23 collegiate sports. She came to UNL as a full-scholarship student-athlete on the women's tennis team. Bilingual in English and German, she brings international professional experience to the college as sales promoter for major consumer brands in Germany, including Schweppes and Reemtsma.
Hachtmann holds an undergraduate degree in advertising, an MA in journalism, an MBA with an emphasis on international business, and a Ph.D. in educational studies from UNL.
Curriculum vitae available upon request.
