Advertising and Public Relations Sequence Head
Associate Professor
Contact:
130 Andersen Hall
402.472.9848
fhachtmann1@unl.edu
Bio:
Frauke Hachtmann is an associate professor and advertising and public relations sequence head in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, international media, advertising and public relations research and promotional writing.
She has developed and led several grant-supported study abroad courses to Germany and Japan, where students learn about international journalism and advertising first-hand. In 2012, she was one of 18 scholars selected for the Advertising Educational Foundation Visiting Professor Program and completed a two-week fellowship at JWT in New York, was one of 10 nominees for the AEJMC Krieghbaum Under-40 Award and received the Journal of Advertising Education Best Article Award. She also received the 2011 UNL Faculty Leadership Award for her work as part of the Faculty Leadership for Writing Initiative and the college’s 2006 Outstanding Faculty Service Award.
Hachtmann is the new head of the advertising and public relations sequence, home to more than 400 undergraduate majors and 50 graduate students. From 2008-12, Hachtmann directed the Hitchcock Center for Graduate Study and Professional Journalism Development in the College of Journalism and Mass Communications, which offers on-campus and online courses in four specializations. In 2010, she received a $50,000 Online Worldwide grant to develop an online specialization in integrated media communications (IMC), which launched in the fall of 2012.
A native of Germany, Hachtmann's research interests focus on cross-cultural value differences expressed in advertising, the impact of advertising on economy and society, and the scholarship of teaching and learning. Her research about international advertising pedagogy will be published in the Handbook of International Advertising Research by Cheng in 2012. She has been a fellow of UNL's nationally acclaimed Peer Review of Teaching Project since 2003 and has produced six course portfolios, one of which is featured in a book chapter in Inquiry into the Classroom: A Practical Guide for the Scholarship of Teaching and Learning by Savory, Goodburn, and Burnett (2007).
Hachtmann has published several refereed research articles in academic journals, including Advertising & Society Review, the Journal of General Education, the Journal of Advertising Education and the International Journal of Learning. She has also presented many peer-reviewed papers at conferences in a variety of different countries, including Germany, China, Canada and the U.S. Part of her research has been supported by grants from Duke University and the UNL Research Council.
Hachtmann has held leadership positions in several national associations, including the American Academy of Advertising (AAA) and the Association for Education in Journalism and Mass Communication (AEJMC), where she is the immediate-past head of the advertising division. In addition, Hachtmann serves on the editorial boards of the Asian Journal of Communication and the Journal of Advertising Education.
Prior to her teaching appointment at UNL she worked for the Nebraska Athletic Department as a media buyer, editor of the Red 'N White Newsletter and in-house graphic designer for 23 collegiate sports. She came to UNL as a full-scholarship student-athlete on the women's tennis team. Bilingual in English and German, she brings international professional experience to the college as sales promoter for major consumer brands in Germany, including Schweppes and Reemtsma.
Hachtmann holds an undergraduate degree in advertising, an M.A. in journalism, an M.B.A. with an emphasis on international business and a Ph.D. in educational studies from UNL.
Curriculum vitae available upon request.
