Advertising and public relations students from the College of Journalism and Mass Communications finished ninth in the 2013 National Student Advertising Competition, June 5-8, in Phoenix, Ariz. The University of Nebraska-Lincoln has finished in the top 10 five years in a row.
More than 150 colleges and universities participate in the contest sponsored by the American Advertising Federation. UNL was one of 18 schools from 15 districts to advance to nationals.
The National Student Advertising Competition challenges students with real-world case studies and asks them to research a product, identify competitors, and build an integrated communications campaign for a corporate client. Companies such as Coca-Cola, State Farm, JCPenney, Yahoo and Nissan, have implemented advertising created by the students during the previous contests.
Glidden Paint at Walmart asked students to create a $10 million, five-month campaign based on research of its product and its competition. The challenge was to raise awareness, consideration and purchase of Glidden paint among female do-it-yourself Walmart shoppers who buy paint.
UNL has finished first in district competition for the past five years. UNL won its first national title in 2012. Professionals in the communications industry conduct judging during the district competition. Judges at the national level are selected from the client and their advertising agencies.
The 2013 NSAC team members by hometown and the role they played are as follows:
Bellevue — Meg Brannen, copywriter
Gretna — Jennifer Gotrik, art director
Lincoln — Matthew Anderson, co-creative director; Mitchell Benes, co-creative director; Toan Chu, film/photography; Griffin Gale, copywriter; Katie Hottovy, art director/interactive designer; Grant Weber, copywriter
Omaha — Devin McDermott, copywriter; Matt Wengert, art director
Oshkosh — Geremy Gortemaker, art director
Scribner — Derek Niewohner, media director
South Sioux City — Rachel Leitschuck, account planner/research director/PR
Verdon — Devin Specht, production
OUT OF STATE:
ARKANSAS: Cody Elmore, account supervisor, Hensley
ILLINOIS: Adam Kroft, account planner/project manager/PR, Buffalo Grove
SOUTH DAKOTA: Brittany Rypkema, account planner/project manager/PR, Rapid City
TEXAS: Jordan Oddo, Account Planner/PR, Arlington
ABOUT THE AMERICAN ADVERTISING FEDERATION
AAF is the nation’s oldest national advertising trade association and the only association representing all facets of the advertising industry. AAF is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington. For more information on the full range of AAF programming, visit the AAF’s website at www.aaf.org.