Makayla Hipke has been awarded a $1,500 Undergraduate Creative Activities and Research grant for the 2012-13 academic year. Sponsored by Dr. Frauke Hachtmann, Hipke is participating in her second year in a research project titled “Game-Changer: The Role of Social Media in Big Ten Athletic Departments.”

As a senior advertising and public relations major, Hipke was chosen to represent the University of Nebraska-Lincoln as the media relations assistant for the “Honoring Legends. Building Leaders. Mobile Tour!” She took over the B1GMobileTour blog, Twitter account and YouTube page during Homecoming in October 2011. She is currently a student assistant in the Nebraska Athletic Media Relations office where she serves as the sports contact for the men’s gymnastics and women’s tennis teams. Hipke is the communications chair for her sorority Chi Omega. She grew up on a farm 16 miles north of Stuart, Neb., population 620, on the edge of the Nebraska Sandhills.

A unique mentoring opportunity, UCARE offers students the opportunity to work alongside faculty members and directly participate in the campus's research or creative activities. The faculty member gains a research assistant.

The Pepsi Endowment funds the UCARE program. U.S. News and World Reports lists UNL's UCARE program as one of the 28 best university programs in undergraduate research and creative projects.

Makayla Hipke

Makayla Hipke