Steve Baer (’95) and Robin Fitzgerald (’97) were named to Business Insider's 30 Most Creative People in Social Media. And a third alum, Caleb Jensen (’01), was named to Creativity’s 2013 roundup of Creatives You Should Know.

According to industry sources, both awards are subjective rankings and a snapshot of the ad industry for the best in creativity and innovation.

Baer was recognized for revamping Dr Pepper’s social media program, which increased Dr Pepper’s social media fan base to 15 million current fans. Code and Theory creates videos, Vines and images of niche celebrities who are Dr Pepper fans. Baer is a managing partner of Code and Theory, a brand design group in New York City.

Fitzgerald created a good taste Facebook campaign for Grey Poupon. A tactic that seems counterintuitive for social media marketing campaigns, fans had to apply to be a member of the “Society of Good Taste,” and their acceptance hinged on grammar, misspellings, education, music and book tastes. It was Grey Poupon’s first ad campaign in 15 years. Fitzgerald is the creative director at CP+B. Fitzgerald also works on the Old Navy accounts. She previously worked at TBWA/Chiat/Day LA.

Jensen produces work for Nike like the limited shoe edition launch in a spot titled “Back for the Future;” to “Jogger,” “Vapor Trail,” “Pledge,” and ”Free Face.” “Jogger” won Creativity’s top commercial award in 2012. Jensen is the executive creative director at Wieden + Kennedy Tokyo and is a graduate of the agency’s WK program.

Business Insider selects their top list from nominations by peers and competitors, and own research. The ranking takes into account the type and size of clients, their history of innovation, respect in the field, and the ability to get talked about months, if not years, later. These people are then ordered based on their contribution to the medium and history of influence.

Creativity’s annual awards measure the ad industry’s creative output. They are a rundown of the most award-winning people, brands, agencies, networks and campaigns over the year, from the industry’s biggest shows — ADC, AICP, ANDYS, Cannes, Clios, D&AD, and One Show. The lists represent the top 10 most winning agencies, agency networks, advertisers, creative directors, writers, art directors, directors, production companies and campaigns (including ties).