A University of Nebraska–Lincoln advertising and public relations campaigns class earned an award of merit in the 2012 Public Relations Society of America Nebraska Paper Anvil competition.
Paper Anvil awards are presented annually to professionals and students for outstanding work in public relations and communications. PRSA Nebraska honored the award recipients at a gala event Dec. 13 in LaVista, Neb.
Advertising and public relations professor Ruth Brown said the College of Journalism and Mass Communications received a paper anvil award for outstanding classroom campaign work on behalf of Radio Talking Book Service.
“We were challenged to increase awareness of the free radio reading service and brand for the non-profit organization.”
Awards of excellence are reserved for outstanding entries that did a superior job of meeting the stated goals and in achieving results, according to PRSA Nebraska. Awards of merit are for entries that met stated goals and demonstrated good results.
The campaigns course is the capstone course in the advertising and public relations major. The course permits students to participate in an agency-like setting and to take one of the roles found in advertising agencies: copywriter, designer, public relations specialist, media planner or account supervisor. The team works together for the entire semester on a project for a real client.
Students integrate what they have learned in the previous classes and apply their ability to think analytically and strategically. They gain a fuller understanding of the advertising/public relations process and develop confidence that they can solve communication problems.
Student Team Members
- Allea Grummert
- Brittany Guindon
- Amanda Hinrichs
- Nick Holle
- Kathryn Kawa
- Casey Mattison
- Cori Schwabe
- Gabbi Silke
- Derrick Sloan
The Public Relations Society of America's primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchanges, forums and research projects conducted on the national and local levels.